You’ve just learned from your customer that you have a choice between a hosted or a punchout catalog. A hosted versus punchout catalog: how do you know what will be best for your business?
From the supplier’s perspective, there are very few scenarios where a hosted catalog is the better option.
Hosted Catalogs are:
- Plain: There is no possible way to highlight your products or your brand with a hosted catalog. It might as well be a catalog in the corner.
- Cumbersome to maintain: Updating products and pricing requires not only your effort but in some cases your clients’ time and effort too
- One of many: When you provide a hosted catalog your products become part of a larger index of products. When a user searches, they are searching all the hosted catalogs–not just your catalog.
Punchout is by far the better option. Punchout catalogs provide:
An interactive, branded webstore: your customers will shop in a searchable catalog with images, descriptions, and tools that make it easier to find exactly what they are looking for.
A way to stand out: rather than being lumped together with all the other suppliers, you and your team can plant your products and messages directly into your client’s e-procurement backyard.
Provide special offers: Punchout catalogs also give you and your team the ability to provide special offers, pricing, product availability as well as special quotes and processes.
Easy updates: Using a punchout catalog means it is also much easier to add and remove products so that your product offering is always up to date.